As of today, Yandex takes additional website content factors into account.
Commercial ranking factors
- Website contact details
The store's mailing address, including its postal code
A local phone number for the store, including the area code
The website's Skype account and email address
Opening hours
Directions to the store on foot and by car
Structured data markup
Photos of the pickup point, office and other premises
Social media links
Names and photos of the management team
A website contact form
A print-page button for contact details, phone numbers, office location and so on
A listing in the Yandex business directory - Company profiles, public pages and groups on social networks
VK
Facebook
Google+
Linkedin
Odnoklassniki
Twitter
Instagram - Store advertising and product range
No third-party advertising
+ A product range approaching the maximum available in its niche.
Detailed, high-quality product descriptions
Product reviews + Prices displayed for every product + - Delivery and payment
A delivery and payment page, if needed
As many payment and delivery methods as possible
A detailed description of every payment and delivery method - Customer communication and support
The website's phone number is visible within the first two seconds of viewing any page
A callback request form +
Email on the company's own domain +
A company reviews page +
Live chat support + - Discounts and promotions
Promotions +
Discounts +
A discount or loyalty program + - Store and product catalog features
Product filters
Website navigation that is as convenient as possible
Structured content that is easy to read and understand + - Undocumented factors
The age of the website, business or company
The number of phone numbers on the website
More than one set of directions
An About the Store or About the Company page