A collection of official resources and tools used in everyday SEO work. It includes search engine documentation, technical auditing services, backlink analysis and keyword research tools: resources to keep close when improving visibility in Google and Yandex.
Google: tools and guidance
Official Google documentation and services for website owners and developers.
- Guidance on managing pages that contain articles
- Google Search Console: monitor website visibility in search
- Google's SEO Starter Guide
- Structured data: Schema.org markup for search results
- PageSpeed Insights: loading speed and improvement recommendations
Yandex: tools for the Russian-language market
Yandex Webmaster and analytics are essential starting points for websites targeting Russian-speaking audiences.
- Yandex Webmaster: manage your website in Yandex Search
- Yandex: getting started with website optimization
- Yandex Metrica: website traffic analytics
Technical standards and indexing
Specifications and tools for technical SEO: crawling, structured data and performance.
- Schema.org: a complete structured data reference
- Sitemaps.org: the XML sitemap standard
- Robots.txt: a guide to controlling crawling
- Web.dev: performance, Core Web Vitals and UX
Keyword and backlink analysis
Tools for keyword research and external links: monitor search interest and evaluate backlink profiles.
- Ahrefs Free Backlink Checker: check incoming links
- Google Trends: track changes in search interest
- Yandex Wordstat: search query frequency
This list is not exhaustive, but it covers the main areas: indexing, technical audits, keywords and links. Search engine documentation changes over time. Review updates from Google Search Central and Yandex Webmaster periodically, particularly requirements concerning structured data and Core Web Vitals.